Are you a social media addict?
We at Graphic Alliance are big fans of social media but with every tweet, Facebook like, repin, LinkedIn connection and kooky photo we upload on to Instagram, are we getting one step closer to becoming...
View ArticleA beginner’s guide to: Google Analytics
The secret to good marketing, someone wise probably once said, is knowing what your customers want. Thanks to web tools like Google Analytics, website owners can do just that – understand customer...
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The GA Games
Last week we decided to make use of the fantastic space we have here in Clerkenwell by initiating the first round of the GA Games (#GAG). The GA departments were given an opportunity to go head to...
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Walpole British Luxury Brands of Tomorrow
Last week I was fortunate enough to attend the Walpole British Luxury Brands of Tomorrow event held at Brown’s Hotel in London. Walpole British Luxury is a non-profit making organisation that furthers...
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Graphic Alliance recommends – Sweet Boulangerie & Patisserie
Located just seconds away from the Graphic Alliance base, this quaint little café on Exmouth Market is full of mouth-watering splendours that we simply cannot resist! If you’re ever in the area and...
View Article14 tips to reduce eCommerce checkout abandonment
A recent Baynard survey has revealed that a whopping 68% of baskets are abandoned during the checkout process. Are over half of eCommerce customers only window shopping or is there something fishier...
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Is Drupal 7 CMS the best for corporate website design?
Graphic Alliance loves Drupal 7 because it powers more than 150 sites for the federal government states and, frankly, if it is good enough for The White House it is surely good enough for our clients....
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London Gay Pride 2013
The official 2013 Gay Pride Parade took place last weekend transforming Soho into a magical dancing area full of dressed (and undressed) people. If you haven’t yet been then you are missing out on a...
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Hiscox appoints Graphic Alliance to launch new digital project
We are delighted to announce that Hiscox, the international specialist insurer, has appointed Graphic Alliance to work on a number of new digital projects. Hiscox are known for their ‘dare to be...
View ArticleMeet the team – Charlie Mitton
We are thrilled to announce the arrival of Charlie Mitton, who has become the latest member of the Graphic Alliance Account Management team. We’ve asked Charlie to fill in the new GA questionnaire so...
View ArticleIs Magento eCommerce right for your business?
It was not so long ago that companies who wished to take the plunge into eCommerce had to either commission a bespoke platform built specifically for their needs, or engage with one of the large...
View ArticleContent Marketing is the New Link Building
Google is constantly changing its rules with regard to the factors that determine your website’s Page Rank. The techniques that positioned you at the top of the rankings last month may be less...
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Meet The Team – Robin Lewis
We are delighted to announce the arrival of Robin Lewis, the newest member of the team here at Graphic Alliance! Robin is an experienced Account Manager and has worked with range of prestigious...
View ArticleWhat is Customer Insight?
Does your business understand its customer base? You can have the most innovative products or offer a service that gives an undeniable return on investment, but if you don’t know the customers you want...
View ArticleWhen Redesigning Your Website, Don’t Forget About SEO
Search Engine Optimisation (SEO) covers a huge array of techniques used to ensure that your website gets more views and rises as far up Search Engine Results Pages (SERPs) as possible – all to boost...
View ArticleWhy Email Marketing is Here to Stay
In the world of online marketing, little stays the same for long. In just ten years, search engine optimisation, social media services and PPC advertising have grown exponentially, while those...
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Why You Need a Creative Error 404 Page
What exactly is an Error 404 Page? An Error 404 page is a webpage that pops up when someone clicks on a link for a website or a webpage that no longer exists, or has changed address since the link for...
View ArticleWordPress, Drupal or Magento? Which Will Suit your Needs?
So, you’re thinking of adding your new (or established) business to the World Wide Web but you’re unsure where to start. If you’re not what you’d call ‘knowledgeable’ about the process of creating a...
View Article8 Vital Reasons Your Business Should Be Blogging
Does your business blog? Many people think that blogging is all about sharing your feelings, praising local restaurants or posting pictures of your cat. This may be true for personal blogs, but to your...
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How a Responsive Website Can Win You More Traffic
When it comes to driving traffic to your website, and keeping it there, having a responsive website can really help. The majority of internet users are now using tablets and mobile phones in order to...
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