Does your business blog? Many people think that blogging is all about sharing your feelings, praising local restaurants or posting pictures of your cat. This may be true for personal blogs, but to your business a blog is so much more. By simply starting a blog you can attract new customers and increase your company’s profitability. Here are eight reasons why you need to start blogging:
#1 Blogging for SEO
There are so many benefits that blogging brings to SEO that mentioning them all would go well over the 8 vital reasons to blog. The most important thing to focus on is that blogging creates fresh content which can target longtail keywords. This can push your business up in search engine rankings, helping more potential customers find you online.
#2 Keep Up With News
Fresh content brings another benefit which is that it lets you keep up with what’s happening in your industry. This means that you can jump onto trending topics and try to direct traffic to your website. By doing this you can gain extra brand awareness and, if you frequently comment on these situations, you can build up your authority in the industry.
#3 Show Your Business Personality
Instead of being another faceless business, you can use your blog to inject a taste of personality. Do this by using humour in your blogs, showing your stance on a variety of topics or even introduce members of your staff. This can be a great way to spark up a loyal following and encourage people to use your services or products.
#4 Share Your Expertise
Prove that you know your field by sharing hints, tips and guides on how to do some of the basic things you need to know. Don’t give too much away though! Provide a couple of tips and encourage them to use your services if they require additional help.
#5 Develop Your Customer Relationships
Blogs allow you to build a personal connection with you customers, letting them get to know your business and products without having to leave the house. This can help you to build up a trusting relationship and expand your customer web simply by proving you are different to the rest.
#6 People Share Good Content
If you employ content writing services then they can create content which will encourage people to share it. The more your blog pages are shared, the more links will be created pointing back to your website. This in turn will increase your authority and boost your rankings in the search engines.
#7 Share Business Updates
Have you got a sale on? Blog about it! Is your company up for an award? Blog about it! Just announced your employee of the year? Blog about it! Anytime anything new happens in your business then write something about it, this can keep your audience updated to your latest products and drive more sales.
#8 Increase Your Traffic
Studies have shown that businesses who post blogs regularly receive 60% more traffic than similar businesses who don’t blog. Simply blogging once or twice a week can help to increase the amount of visitors your site sees, helping to increase your sales and brand awareness.
To find out more about creating the perfect content for your website talk to us today and see how we can help to improve the way you operate online.
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