Search Engine Optimisation (SEO) covers a huge array of techniques used to ensure that your website gets more views and rises as far up Search Engine Results Pages (SERPs) as possible – all to boost your online business. There are hundreds of tips and tricks that can be used to increase the visibility of your site. When people are searching for something specific on a search engine, they’re more likely to follow the links on the first page of the results. The top few links are statistically the ones that get clicked most often.
With smart SEO, your web page is more likely to be one of those top links on people’s search results. This means more people are likely to visit your site, learn about what you have to offer and take advantage of your services. With the help of a good internet marketing agency, SEO can be an invaluable tool in your marketing belt. Agencies understand best how ever-changing search engines work and how best to optimise your page for the content it contains.
With an agency like Graphic Alliance by your side, you can easily include relevant keywords, edit content, and use other technical tricks to optimise your website. It’s also important to start to build quality inbound links that lead back to your website in order to give it a ‘thumbs up’ to Google. And the best way to get quality links? Write quality content that other, external websites will snap up! Top-quality guest blogging or offsite blogging is now the key to great links, authority in your industry online and great audience engagement.
Get Started With Smart SEO
So what about the content on your site? There are several ways to boost SEO and make your website more visible online with smart content usage. Here are some key elements to pay attention to when redesigning your new site:
Content
Ensure that your content is unique, fresh and updated regularly. Catchy titles, interesting ideas and good quality writing can make all the difference. People who are using search engines should want to click your link when it pops up on the results page so make sure your page titles and meta descriptions look good and read compellingly.
So what about your onsite blog? Well the more you blog, the more the search engines will lap it up! Studies have shown that a blog post or more a day has incredible SEO potential. It means Google sees you as relevant and on the button, as long as the content is of a high standard – no lazy blogging please!
Keywords
Do some proper, detailed keyword research (or have your SEO specialists do it for you! It’s worth investing in this as it provides the foundation of your project and will really pay off later). Choose a set of keywords that you want your page to pop up for (make sure you choose realistic terms with competition you can handle). Place these words in titles and headings so that the search engine catches them, but don’t overdo it or you risk being penalized for creating spam. Try not to place keywords too frequently in the body of text, or places where it doesn’t fit. Also, try variants of the set of words across the page.
When it comes to blog posts, keywords can be helpful too. Dig into your analytics data. Dig out all of the long-tail terms you can find (anything more than 3 words). Expand on these using tools like Ubersuggest and check out their potential before choosing a list of the most relevant ones. You may even be able to break them down into clear topics which you can target with individual blogs your visitors will find really helpful! They may even share your content – boosting your link profile and social presence.
Sitemap
With a sitemap you can show links to other pages on your website which the search engine bots will pick up on, indexing your redesign more quickly. A well-planned sitemap will give users what they want too, reducing the bounce rate and making your site all the more accessible. Search engines should give you a bump for this too!
So what are you waiting for? Well it might be that you’re lacking in expertise. If you need a helping hand, a clued-up internet marketing agency can set you out on the right path. To learn more, have a chat with the Graphic Alliance team today.
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