What are social logins? How do they work? And why are they so essential to online stores? For the answers to these questions – click here now.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
This quote from Jeff Bezos – CEO of billion dollar online retailer, Amazon.com – highlights the most important ingredient when it comes to running a successful eCommerce site: customer experience.
The experience that customers have on your site has a directly positive or negative impact on the bottom line of your business. And so anything you can do to improve this experience is time and money well spent.
One of these ways is through a simple tool called “social logins.”
A social login, according to the dictionary, is defined as:
a form of single sign-on using existing login information from a social networking service such as Facebook, Twitter or Google+ to sign into a third party website in lieu of creating a new login account specifically for that website.
And this definition immediately presents 3 reasons why social logins would be extremely invaluable for an eCommerce site:
- Convenience
- Trust and control
- Word-of-mouth
One of the key frustrations when engaging with an eCommerce site for the first time is being asked to register with the site in order to make purchases from it. With social logins, the customer is able to use the social networks where they’ve already entered their details, and focus simply on purchasing their item from the site.
This is especially important when you consider the number of customers using mobile devices where entering information can take even more time, given the smaller keyboards on these devices. Most of these customers have been observed to abandon a site that doesn’t load within 3 to 4 seconds. And so a social login option will protect you from losing customers…simply because you made it easier for them to engage with your site.
Social logins also provide the customer a sense of control and trust by giving them centralised control over who has access to their information. This sense of control will endear them to your site, particularly in the current climate of identity theft and concerns over privacy.
Finally, social logins offer an amazing opportunity to tap into the power of word-of mouth. That’s because each time a customer engages with your site, they immediately have the opportunity to tweet, like or share your site with their followers on their various social networks. This network effect is a huge marketing asset to your business, as people tend to believe the recommendations of their friends over those of complete strangers.
Of course, with hundreds of social networks springing up, the question then is: which one should you focus on? Which ones offer you the best security options whilst providing you with data that you can use in your business?
These are vital questions to answer; so much so that it warrants investing in the expertise of a social media. London, New York, Melbourne, Hong Kong…it doesn’t matter where your business is. Ensuring a great customer experience is vital the whole world over.
Getting it right is worth it; just ask Jeff Bezos over at Amazon.
Want expert help in improving the customer experience of your site with social logins? Contact Graphic Alliance – social media agency, London .
The post The Importance of Social Logins for eCommerce Sites appeared first on Graphic Alliance.