When it comes to blogging for your business, it is essential that you are touching on things that your audience cares about. If not, the hits on your website will become fugacious and will eventually dwindle away into nothing. However, knowing what to write about to keep your audience interested can be very difficult – that is, unless you carry out longtail keyword research!
Here’s everything you need to know about how carrying out this research can benefit your blog:
More Targeted Traffic
General search terms bring in general traffic, more specific the keywords are the more specific your traffic will be. You may sacrifice numbers of hits you get on the blog, but the people that do come through will be much more engaged making them more likely to buy your products/ services or enquire for more information.
Easier to Get Higher Rankings
There is much less competition for longtail keywords than there is for generic keywords. This means that you can get your content to the front page of search results much easier than you would with highly competitive phrases. Being closer to the front pages means that they will get much higher click through rates and therefore give you better traffic than competitive terms that don’t rank as well.
Find Audience Ready to Buy
The online buying process is very long and complex. People tend to read a wide range of blogs, articles and reviews before they actually put in their details and click ‘buy’. By using longtail keywords, you can pinpoint the people who are further down this buying process and are much more likely to purchase from you. This will see your blog have a much more successful conversion rate than if you simply wrote a blog with no previous research.
Link Pages
When you write a blog, there are often things contained within it that could easily be expanded on. If you feel that there is another blog topic within the initial blog then write it and link the two – this promotes natural flow between linking content, allowing the visitors to learn more about the topic and maybe give them the extra encouragement they need to make a purchase.
Finding Niches
By doing longtail research you can find hidden niches that you previously wouldn’t have thought about exploring. This is a great way to expand your market and draw more attention towards your blog. Longtail research can bring up questions that need to be answered, find gaps in the existing product market and even narrow down if people are searching specifics like colours or sizes.
If you want to get the most from your longtail research then talk to Graphic Alliance – SEO consultants in London – about helping you to discover the search terms that will get your blog to grow and convert into sales. Learn more about the SEO services we offer here.
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