Join us by waving your ‘shakas’ in the air, as we introduce to you Loco Sports TV; the video sharing platform designed for amateurs to showcase their tricks, stunts and general passion for all things Extreme Sports.
Users are encouraged to upload, rate, review and share their Extreme Sports experiences and each month Loco Sports offer a kudos raising $1,000 online for the most skillful and ‘loco’ rated enthusiast. The result is a single destination that caters for your every extreme sport need.
The project started with a brand development exercise that saw Graphic Alliance’s design team work closely with Loco Sports to capture the essence of the brand and produce a look and feel that works across digital and print. With the creative direction in place, the website, locosports.tv, successfully blends user generated content with eCommerce, enabling users to tag their preferred equipment for others to buy.
“It took some extreme coding to deliver a user generated video portal that works responsively across desktop, tablet and mobile,” says Kas Sinclair, who account manages the project.
“What differentiates www.LocoSports.TV from other Extreme Sports websites is the attention given to the user experience. Moving forwards we will collaborate with Loco Sports TV to continually enhance the website design and functionality, that allows lovers of sport to document and share their extreme experiences”.
From improved page load speeds to social account integration, there is plenty in store for Loco Sports. Stay tuned.
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