Like a fish out of water.
That’s how many businesses feel when they’re faced with the prospect of standing out in the wild, overgrown, overpopulated and noisy jungle called the Internet.
Your customers are being bombarded by thousands of Tweets, Emails, Likes and Blog posts every single day from hordes of companies who all have the goal of growing their businesses and crushing their competition.
What should you do? And where should you get started?
Well whilst there are many ways to get started, one of the easiest ways to get started is a simple service provided by Google called Google Places for Business.
Click here to see a short video from Google demonstrating Google Places.
The Yellow Pages of the Internet
Another way of understanding what Google Pages is, and what it can do for you is to compare it to the old Yellow Pages.
In its heyday, the Yellow Pages was the way for a business to get found by customers. It allowed you to:
- List your business name under a relevant category
- List your business address and contact details
- And even advertise your business to the customers who were flipping through their dogged-eared copy.
However, as brilliant as the Yellow Pages was at letting its vast reach of customers know about your business…it was horrible at letting you know about your customers.
It couldn’t tell you how many people had even noticed your entry in the Yellow Pages, or what problem they were trying to solve when they skimmed across the tiny writing describing your business.
Enter the Internet and Google Places
With 2 billion searches on Google every single day, Google is extremely good at letting you know about your customers. It can tell you:
- Where they are
- What they are looking for
- The specific terms they are using to do a search
- The time of day that they are searching
- And many pieces of information that the Yellow Pages couldn’t even begin to fathom
With Google Places, you now have the best of both worlds.
You can find out all sorts of useful information about your customers…and you can share all sorts of useful information about your business with your customers.
In other words, Google Places makes it extremely easy to find your customers and be found by your customers.
And as you saw in the short video above, your business’ listing appears in Google Maps along with all your details. This makes it easy for local customers to find you as they’re searching on their mobile devices.
Get Started on Google Places Today
Unlike the Yellow Pages of yester-year, Google Places is a dynamic, powerful tool that you can use right now…for absolutely free. And with the right use of SEO, this tool could be the one thing that turbo-charges your business growth this year.
For specialist help in unleashing the power of Google Places for your business, contact us today. We are a team of Web Designers and SEO Consultants based in London, managing the web strategy of some of the world most important brands.
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