Our latest project welcomes luxury menswear brand Spencer Hart to Graphic Alliance, where we’ve been entrusted to ‘dress’ the company’s new website as they would dress themselves.
Cool doesn’t really cut it here, as Spencer Hart have dressed and impressed a versatile selection of celebrities and royalty including P Diddy, Prince William, Laurence Dallaglio and Benedict Cumberbatch. Also alluded to as the ‘Golden Globes pioneer’ by the FT, Spencer Hart has become the go-to brand for bespoke suits and attire for high-profile events. Yet Spencer Hart’s influence stretches beyond the realm of the celebrity, with new products being launched throughout the year, namely the laid-back Palm Springs collection and the much-anticipated ‘affordable luxury’ line, Spencer Hart Hollywood.
Effortlessly cool, masculine yet understated, the brand’s roots lie in their store situated on Savile Row. Unlike its competitors, however, it remains quintessentially British. The brand’s founder, Nick Hart, is influenced by alternative culture stretching from jazz legends Miles Davies and John Coltrane to David Bowie, and iconic films including Chinatown: think The Rat Pack meets Sundance festival. But ultimately Nick’s passion lies in linking music with fashion: ‘When I was about 13 or 14, I was sort of a soul boy, and I remember going to these nights at The Goldmine in Canvey Island where they’d play jazz, soul and funk. In the middle of the set, for just half an hour, they’d drop in 30 minutes of swing music, just out of nowhere. Soon, people would start dressing up just for that section of the evening – they’d arrive with a change of clothes. That just seemed incredibly romantic to me.’
With a gallery full of stunning shots to choose from, ranging from backstage at the Golden Globes fittings to exclusive LA dinner parties attended by the coolest clientele, we’re spoilt for choice as to which images to include on the new website. The new site will pay homage to the many adjectives that describe the brand’s identity: effortless, masculine, modern, clean, sharp, and understated. Expect to see latest collections, stories of the brand’s identity and a catwalk-type hub of celebrities donned head to toe in Spencer Hart. But beware those who thrive off Social Media networks to find out the latest news, as controversially Spencer Hart have requested that we create an ‘Anti-Social Media’ page: basically, they’re too cool for Facebook.
The site is expected to go live in June. An e-commerce part of the site will be launched later in the year, so keep your eyes peeled.
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