With the World Economics Forum taking place in Davos, we have collated the most relevant and interesting nuggets of information for you. WEF is an annual gathering of the world’s movers, shakers and innovators. The event showcased its leadership by live streaming forums and reports, highlighting video. The replays were socially shared to capitalise on our ever evolving user behaviour and content consumption preferences.
Amongst popular mentions of the circular economy of recyclable ocean plastic, international immigration, economics and terrorism, topics such as gender equality sustainability and our digital futures were popular. The big question is:
As we become more connected, what will the future hold?
Image: WEF
Digital transformation and technology were key topics at the World Economic Forum’s annual meeting, looking at how roles occupy more and more of our lives than we realise. Will Artificial Intelligence steal jobs? What can social media tell us about consumer intent and how digitally transformed are we?
How will AI technology change business:
With the financial industries and broking industries becoming more screen based, Artificial Intelligence will be able to improve the kind of work done by unleashing higher levels of creativity and ingenuity. Accenture thinks that AI could double developed country’s annual economic growth rates by 2035, by creating human/machine relationships. AI technologies are projected to boost manual productivity up to 40% in business and could reinforce the roles driving business growth.
The rise of tech advancements has provided a fertile environment for AI to flourish. For example, over the last 10 years, social media has been crowdsourcing an ever expanding quantity of data. AI will be able to interpret this better as people record their lives with images, videos, comments and chat.
Summary:
The world is realising that we need to put people at the centre of AI, to enhance the workforce, applying machine capabilities so people can focus on higher-value analysis, decision-making and innovation.
Image: Techonomy
Social media insights:
Advancing technology is capturing more data to provide better value for companies and brands. For example Turkish researchers did a survey on personality type vs internet use. They wanted to know whether Gen Z use the Internet to benefit existing real life relationships, for establishing new friendships or conducting Internet-only relationships. Did students find it easier to express their true selves online more than in the flesh?
People who are naturally more timid found it easier to reveal their true selves online. Extraverts tended to extend real-life relationships on the Internet. The researchers decided that more work would be needed to explain social internet usage based on intent, which is the way we optimise user journeys, website layout (specifically on mobile) to encourage goal completions.
What does digital transformation mean in the digital age?
Our world is becoming more digital with Amazon Alexa and similar tech gadgets dominating Christmas Lists as household items. World leaders at Davos identified the value in digital technology and communications, to see how it translates to consumers. From this event, they obtained the facts to enable to elevation of industry and society together. Factoring in key drivers of change, identifying business opportunities and working out the challenges in industries, they determine how society can benefit from digital transformation and what the reward is for industry too, by looking for aligned benefits.
After looking at what effects the internet had on Wef, we thought it would be interesting to take a look at the effects that WEF had on the internet. Just for fun, the #wef17 associated topics were:
Image: Hashtagify.me
As we continue to create more content, here are some fun facts of our own: The #WEF17 hashtag was seen on Twitter 1.4 million times; from us – not including this post, and now you, to the world’s most influential leaders. The @wef Twitter account alone reached over a million impressions, showing a 70% of owned posts on Twitter were seen but 30% came from extra chatter in the Twittersphere. Globalisation went viral for a week, let’s hope it maintains momentum.
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